Random thoughts on Internet Marketing, SEO, Social Media and whatever else floats my way.

I actually posted this a few days ago, so you may have already seen it. I still think it’s a scream. But that’s the unconditional love shining through.You’ll enjoy little brother screaming in the background.

Trey Lip Syncing to Dropkick Murphys.

Dave Snyder asked me to post a topic to the Search and Social study group, but thought it may be a good idea to post my same question here and see what you all think.

Last week we did a quick local SEO 101 presentation/training session where a highly-regarded PR firm attended. We were happy to see them, and had an engaging conversation on the impact of SEO and social media in the PR landscape.

But this in itself presents a challenge for anyone who works for a search marketing firm. With the growing comfort level for search marketing and social media at agencies and internal marketing departments, how does an SEO firm work with a client who already uses an advertising agency or PR firm that offer the same services? Do you “consult” on the projects that are already “optimized” by other agencies? Do you start offering these other services, expanding solely from search (such as social media efforts)? If so, how do you introduce social media as part of a search strategy? Do you provide the content development and syndication service as part of social media plans?

Of course, the folks in this arena are well-versed in social and the impact on search, but once presented with a potential client who has enough understanding to be dangerous (yet still confused), the challenge of _not_ sounding obtuse and buzz-wordy is a big one.

I’ve done a little research on social media specifics that you can actually offer as a service, but most service descriptions I’ve found (mostly from agencies) have been very broad, with lots of marketing-speak that just make my eyes roll.

As you can imagine, this could go in many different directions, and would love to hear your thoughts, or if you’ve come across the same challenges. I’ll be happy to compile the results and share the feedback.

Every time a think of working on this blog what comes top of mind is that I really, really need a tag line. When I first started I thought I needed a good blog name, but a tag line would be better. And for some reason, after years in marketing, I still can’t think of a good one. I do much better at other people’s stuff.

So yesterday I saw Martin Bowling’s Zima Meme Contest (just learned the term meme and it’s not the Grandma who lives in Lewiston, Maine). Off the cuff I twittered I’ll enter anyone for the Zima contest who suggests a tag line. Of course, I got a few right away, because my Twitter community is so generous:

Martin Bowling Loves Zima, even with the cap on.

@robmills: “Teaching SEO Kata” and “Kicking the crap out of search engines”

@chuckallied: “Monica Wright. Never Wrong.”

@mikekirkwood: “monicawright.com: where Monica and good combine into form.”

For each, I’ll twitter a Zima-flavored haiku, keeping under 140 characters, and incorporating their handle. (I’m not going to use the “@” as a syllable, gives me more fodder that way). What I’ve got so far:

1. Teaching SEO Kata.

@robmills now drinking

SEO Zima.

2. @robmills tweets 2 me:

Kick the crap out of search engines.

Zima kicks my ass.

3. @chuckallied is awesome:

Monica Wright. Never Wrong.

But is Zima Wright?

4. @mikekirkwood “me plus

good = form. Zima? Lose

form, balance and cookies.

Btw – don’t you just love the sample images that come with the WordPress Thesis theme? Gotta do something about that too. I’ll work on making that Zima flavored through October 3.