Audience Development "Playbook"

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In case you missed it – from today’s post on the Facebook group that will be going away:

I’m working with Sean Polay, Audience Development Director at Ottoway Newspapers, on an Audience Development Playbook. And book it will be. We narrowed it down to 3 levels (similar to iTunes mixes): Basics, Next Steps, and Deep Cuts. We spent an hour on the phone this afternoon figuring out the pieces under each. For example, metatags and email newsletters would be Basics; feeds to aggregators, widgets, social bookmarking would be considered Next Steps; and developing and fostering relationships with local bloggers would part of Deep Cuts. Of course Apple wouldn’t be too happy with us using these terms, but we’re using them for now to keep us organized.

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