News from the Official Google Blog: Two New Improvements to Google Results Pages

03/25/2009 By Leave a Comment

Google announced that it  is taking increasingly longer search queries and making adjustments to SERPs in 2 ways:

1) Enhanced Related Search Results: Google is now providing better associations to search queries that appear at the bottom of the SERP. For example, a search for”shotokan” provides related recommendations such as “aikido” and “goju ryu”.

shotokan-serp

2) Longer “Snippets” For Queries More Than 3 Words: For longer, detailed search queries, Google is also providing longer “snippets” that appear underneath the page title to establish more context and relevancy for the searcher. The “snippet” will also bold the query. Here’s the example provided by the Google blog for the search query, “Earth’s rotation axis tilt and distance from the sun”:

google-expanded-snippet1

For more visit the Official Google Blog: Two new improvements to Google results pages.

Blog Widget by LinkWithin
Filed Under: SEO Tagged With: Google, SEO, SERP
About Monica Wright

Monica Wright is a veteran online marketer with over 10 years of media and content marketing experience, building audiences and visibility using search, social marketing and diagnostic SEO. She has worked with national and regional clients in a variety of industries including news, hi-tech, medical, hospitality & tourism and higher education organizations. As Social Media Editor for Search Engine Land and Marketing Land, she helps grow audience, curate streams and build relationships socially across the web. You can always find her causing trouble on Twitter and
Google+.

Speak Your Mind

*