After almost 2 years at VONT + HMG, I’m about to embark on a new ride.
Most don’t realize this, but I was a search newbie when I was hired. For almost 10 years I was deeply involved in online marketing, but only unofficially dabbled in SEO. Joining VONT + HMG threw me into the search marketing pool deep end, and without guidance, education and friendship from many search professionals online and in person, I would have sunk straight to the bottom. Instead, alongside my colleagues and friends Ginny Marvin and Sarah Kutzen, we redefined our search services, building out to include full SEO audits to social media marketing. It’s been a tremendous experience, and I am extremely grateful for the relationship and knowledge shared these past few years.
So where am I headed?
On February 1 I’ll be joining MicroArts Creative Agency as the Practice Director for Search Marketing, collaborating with an awesome team with amazing creative brainpower and marketing smarts, working together in a culture that’s too good to be true. These guys get it, and now it’s time to get their clients to the next level when it comes to search marketing. Admittedly, this is going to involve refining some PPC chops (wish me luck, I’ll need to have multiple come-to-Jesus calls with Dana Lookadoo, David Szetela, Joanna Lord, Kate Morris and Steve Plunkett). Those calls will only become fodder for future posts, I’m sure of it.
But it doesn’t stop there; there will be Ubiquity
Ubiquity is a book project MicroArts is launching this year – a collection of “proven internet strategies for pioneering brands” written by “Entrepreneurs, Innovators and Downright Crackpots”. Since I seem to attract and befriend a lot of crackpots, they thought it would be a good idea for me to serve as a voice for the book, working with collaborators from all walks of Internet marketing. Rather than me define Ubiquity – take a look at some pages yourself, and let us know if you are interested in contributing.
This is an opportunity to take part in something extremely special. Establishing a brand while building a viable business has changed. Getting heard – let alone getting attention – is arguably a challenge in such a noisy space. This is going to be awesome project, and I can’t wait for the crackpots to share what they’ve got.
(Update: I would be amiss not to mention MicroArts on Twitter, so plugging that here at the end.)