I was presented with a question on SEOmoz the other day asking, “What’s the one definitive Internet marketing book that covers everything?” Um, does it need to be one book? Because I could not think of THE Book Of All Books – the Gray’s Anatomy of Internet Marketing if you will – the “one” internet marketing book that will answer all questions. There may be a great textbook out there, but the idea of learning Internet marketing from a text book just seems really bizarre in its own right.
So I created a must-read book list. I can say I have read (or mostly read) these books, and there is important enough messages in all of them to share with you here. If you think you’re an expert in one realm, you will be pleasantly surprised what you may learn from a different source. I try to supplement my reading without relying too much on one source for all of the answers. And frankly, picking up a book in addition to the blogosphere is a nice change of pace.
A Few More On Deck
Of course there are other books I want to read as well, and just haven’t had the time to pick up or dig into. I recently got extremely sidetracked by The Hunger Games Trilogy. It can’t be all work and no play.
What’s on your marketing book list?
Addendum: Earlier I FAILED to add my friend Alan K’necht’s book The Last Original Idea: A Cynic’s View To Internet Marketing. Entertaining and worthwhile, it shares amusing stories of how Internet marketing has evolved over the years. Some I have completely forgotten about! And fwiw, it’s on the top shelf in the image above on top of Built To Last. It really is.