A month ago now I was at SMX West in San Jose, meeting up with good friends and colleagues, and meeting many for the first time as well. I had the pleasure to be introduced to someone well-known in the search space. We had a few great discussions over the course of 3 days, and at one point he turned to me and said, “I am sorry, but up until today I have never heard of you.” My response was merely, “So what?”
I don’t have any aspirations for recognition from strangers, I just want to do good work. But the exchange stuck with me, and started to think, do I fall into the same trap as to quickly assume because I haven’t heard of someone that the conversation is less meaningful or interesting? And where do the new connections generally originate if not in person? On Twitter, of course.
So this past week I just turned back on my Twitter follower notifications - the past two years or so I was getting so much spam that I had to turn it off to maintain some level of sanity (especially those that pull the follow > unfollow > follow again trick to get your attention). And I still don’t know how people can engage with 10,000 people, or even 2,000 for that matter. But I wanted to see who the real people are in real time as they followed. Plus it’s easier to detect the spammy profiles compared to back in the day when you actually had to visit a Twitter page, so the inbox hasn’t suffered too badly.
Interestingly, I noticed that I still didn’t follow back. And not because I didn’t want to “JOIN THE CONVERSATION”. I am on Twitter because I care about the people I follow and what they say, and it’s easier to do that if I manage that list. In fact I could probably do a better job reining it in. So does that make me a Twitter snob? No, the way I look at it is this – the people we seem to respect are following the least amount of people. It’s not an exclusivity metric or a popularity contest, it is because they have curated and honed in their following list to a realistic and useful level, and when they do converse, it’s not broadcasted noise.
Anyway, back to the “I am sorry but I have never heard of you” exchange… what is most interesting to me is the assumption that this was a bad thing. My participation in the marketing community – online and offline – has been a genuine effort to contribute and build respected relationships and trust, not about fame. So I keep my circles pretty tight. I could use Twitter (or anything else for that matter) as a platform to elevate my status, but what’s the point? I can’t equate accomplishing my goals that way, it’s not how I work. Let me clarify that using social media to meet people – especially before and after events - is a very powerful thing. But I don’t need it as a narcissistic stroke of the ego. And frankly, there are more than enough egos in this pond to contend with, another would just be jumping the shark.