This site is a hybrid between a personal and professional blog. Originally called “Growing Audience” on Blogger in 2006, I decided it was better to start using my own name to manage my own brand early on, and glad I did. Although you’ll find information on topics such as SEO and marketing, you’ll discover that most posts have a personal story attached to them. I’ve always been more of a marketer than a writer, and more of an artist than a marketer. But then again, inspiration and embracing human nature is necessary for all three, it is at least if you want to be interesting, right?
There is so much at stake with marketing a business online today: organizations are expected to be skilled in social media, community development, business management, marketing technology, brand presence, competitive analysis, audience engagement and tracking – it can get overwhelming. There is an intersection of technology and understanding how people publish, engage, contribute and communicate, and amazingly, we are still at the infancy of it all.
Over the course of my professional career, I discovered that my true passion is driving online audiences. Prior to joining agency life, I was the Audience Development Manager for MaineToday.com for nearly 10 years, recognized nationally at the time as one of the leading interactive programs in the newspaper industry (imagine a time when a CMS didn’t output to print and web, that was us.) I now serve as the VP of Audience Engagement for two of the industry’s leading websites – Search Engine Land and Marketing Land – working with some the smartest and most talented tech writers online today.
I enjoy training and teaching others about search visibility and social marketing, and have been fortunate enough to speak at high profile events such as SMX, SMX Advanced, Inbound/FutureM, PubCon and Social Media Breakfast Maine since 2008.
Where You Can Find Me