A Case Study In Outsourcing Ridiculous Titles on Twitter

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It’s nearly midnight, I completed my first blog post in three months, and get stuck on a decent title. I take a break and hop on Tweetdeck to share my lament. The recommendations come fast and furious:

“Bing Biz Portal Kills Google Places SEO while PANDA is a +1 addict”

“10 Tips About Google +1, Panda, Content Farms, Google Blocking and SEO Killers For Social Media Success”

“The Panda Update Killed SEO and +1 is Social Media Awesome and Google Sucks”


“How I Increased My Site Traffic 0.0001% by Optimizing for Blekko and Not Getting Banned”


“+1 Gamechanges Panda’s Face In Fit of SEO Madness”


“I Killed SEO, and Your Next!”
(misspelling intentional because grammar is only an option at this hour)
Mind you, the post has very little to do with SEO, and nothing to do with Panda, +1, Blekko, Bing or Google. We search people need to get out more.

Very special thanks to Jon Henshaw, Dr. Peter J. Meyers, Tony Verre and Dawn Wentzell for their creative insights. But I still don’t have a decent title despite these literary gems. At least they are not going to waste.

Huomah.com’s Christmas Avatar Spectacular

Yes, it’s that spectacular, because this year I got one!

A tradition started in 2008, David Harry would “Christmasize” your Twitter avatar for the holiday. This year I begged, and I  got a full size holiday image that would put Hallmark to shame. Now of course who besides me has the urge to put thought bubbles over our heads?

Santa, would you please bring me a Camaro for Christmas?

Inevitable: twitter.google.com

Yesterday Google Announced its search deal with Twitter that will include tweets in search results.

Google incorporating real-time search of course is not at all shocking. Twitter already secured a search deal with Bing (Facebook was in that deal too), and the impact of up-to-the-minute search results is nothing to sneeze at. Plus, the Twitter search function alone foreshadowed a deal, don’t you think?

Twitter SearchGoogle Search Box

Overexposure vs. The Fear of Obscurity

I was just recently asked to speak at a local, sold out social media event that has been getting a ton of exposure.

Unfortunately, I had to decline. Why? Well, there are a slew of factors really. But first please allow me to indulge in a few thoughts I have been having about social media, networking, productivity and the like.

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A recent post by Carlos Miceli reinforced questions I have been asking myself lately:

What do my social actions say about my productivity?
How are my actions perceived?
Am I wasting my time posting and engaging in useless conversations?
Am I  collaboratively producing and constantly learning?
Are my connections and conversations providing value, not just to me, but to my work AND my network as well?

Interestingly, the same week a very dear colleague and friend Dana Lookadoo also posted an extremely useful column on getting control of your social media life.

All of a sudden a connection between productivity and transparency has been made.

I would like to think that the connections made online and the social blogosphere have been worthwhile. I have seen results. I can attest that there has been valuable information shared, and collaborative projects as well.

But I’ve seen the opposite too. And there are times I feel the urge to participate in time-wasting conversations, as if I needed to be present – not really as a social addiction, more out of fear of becoming invisible. Out of sight, out of mind.

It’s the conflict of overexposure vs. obscurity. Chew on that one.

My takeaway is this: I would rather give when I can, and be known for integrity and follow-through. It’s not about how loud I can be – I’d rather let my connections and work speak for itself.

So back to declining the last-minute offer to speak … initially I felt guilt, I was wasting an opportunity to be in front of colleagues and potential clients. I was letting the organizers, who are also friends of mine, down.  I could have done it, but at what expense? My schedule is packed, my project list never-ending. My family needs me. Oh, yeah, how about sleep? Sleep is good.

So I graciously passed. It’s uncomfortable for not to be out there, in front. I can’t stand to miss the party. But what I can say is this: I am more self-aware, and that will only make me more valuable to the connections I make in the future.