From the category archives:

Viral

Monica Wright: Certified Viral Marketing Scientist

by Monica Wright on April 3, 2009

By Dan Zarrella
What is Viral Marketing Science?
It is most efficacious to look at social and viral marketing on a campaign level, evaluating viral marketing campaigns as a whole instead of each individual component. Viral marketing science is all about figuring out what and how things spread, as opposed to the more general “how communities interact [...]

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