by Monica Wright on November 6, 2009
I got an email this morning from Mabel Ney via the MaineIxDA Group that reminded me why I made the transition from painting in college to advertising and marketing.
Everyone knows the iPod ad campaign:
But ever heard of NYC artist Robert Longo who was a big hit in the 80’s with these paintings?
Tagged as:
Creative,
Marketing
by Monica Wright on April 3, 2009
By Dan Zarrella
What is Viral Marketing Science?
It is most efficacious to look at social and viral marketing on a campaign level, evaluating viral marketing campaigns as a whole instead of each individual component. Viral marketing science is all about figuring out what and how things spread, as opposed to the more general “how communities interact [...]
Tagged as:
Certified Viral Marketing Scientist,
Marketing,
Social Media,
Viral
by Monica Wright on March 9, 2009
Recently I have been getting quite a few questions about where does social media marketing fit into an organization – is it marketing? Is it content? PR? Does the Web department manage it? (Ack! NO! Please don’t!)
To be frank, it’s all of that and a bit more. I have always described the role as a [...]
Tagged as:
Marketing,
SEM & Social Media,
Web Strategy