I promised my dear friend David Harry from the SEO Dojo a guest post on International SEO, so make sure you check out the 9 Easy Tips To Get You Jet Setting In No Time.
Google announced that it is taking increasingly longer search queries and making adjustments to SERPs in 2 ways:
1) Enhanced Related Search Results: Google is now providing better associations to search queries that appear at the bottom of the SERP. For example, a search for”shotokan” provides related recommendations such as “aikido” and “goju ryu”.
2) Longer “Snippets” For Queries More Than 3 Words: For longer, detailed search queries, Google is also providing longer “snippets” that appear underneath the page title to establish more context and relevancy for the searcher. The “snippet” will also bold the query. Here’s the example provided by the Google blog for the search query, “Earth’s rotation axis tilt and distance from the sun”:
For more visit the Official Google Blog: Two new improvements to Google results pages.
There is an all-star line up happening at IM Spring Break in April, and rarely can you mingle with Internet marketers of this caliber in such an intimate setting. I can only expect incredible sessions and speakers packed into 3 days of sharing and learning information on SEO, paid search marketing, affiliate marketing and social media marketing. And if that’s not enough to entice you, here are 7 more reasons why savvy marketers should attend:
1) Chris Winfield, who I faithfully follow on Twitter, is a social media dynamo who will be kicking off the program.
2) Beloved Rae Hoffman (SugarRae) will be hosting an NDA keynote session. If the specific content can’t be disclosed, it’s got to be juicy, right?
3) Unlike the bigger conferences throughout the year, networking at these smaller events is much easier and extremely valuable.
4) Because this is an extremely focused event, the conversations and give and take between attendees and speakers are as informative as the sessions themselves.
5) Steve Plunkett – who is presenting on Information Architecture – is an experienced search engine whiz. I also have a hunch that he’s a great dancer.
6) Also presenting is Kenny Hyder, who embodies a unique combination of SEO and fashion sense. Anyone who even remotely cares about style should attend his session on Creating Content for Social Media.
7) Loren Baker from Search Engine Journal will be moderating Day 2. Haven’t you always wanted to meet Loren Baker?
OK, I’m busted, this is part of a contest the IM Spring Break is promoting to see who can get the most pingbacks. The contest is easy: write a post, link back to IM Spring Break, tag as many people as you can (contact people interested in going to the event or simply friends) to create their own list of 7 things, and have them link back to your post. The person with the most pingbacks wins.
Please help me win. I live in Maine. We have lots of snow. And believe me, I need a break.
- Alysson Furgison at seoaly.com
- Steve Plunkett at dallasseoblog.com
- Kenny Hyder at kennyhyder.com
- Eric Lander at ericlander.com
- Ann Smarty at seosmarty.com
- Jordan Kasteler at utahseo.com
- Todd Friesen at oilman.ca
- Michael Gray at wolf-howl.com
- Joshua Sciarrino at refugedesign.org
- Daniel Dessinger at danielthepoet.com
- Jack LeBlond at jackleblond.com
- Dana Lookadoo at pixelposition.com
- Pamela Lund at thatpamchick.com
- Casey Yandle at creativedaylight.com
- Levi Wardell at serpable.com
2008 was a breakthrough year for me on many levels – hired and immersed full time in SEO; learning, experiencing and in some cases teaching new ways to market online; and of course my kids throw some new outlook on life here and there. But one of the biggest impacts professionally has been engaging with my smart network on Twitter, many who have taught and helped me this past year.
Now why 103? Well, I started listing people and it came to 103, that’s it. Of course 100 is a nice round number that my analytics and PR friends lust after, but no need to take someone off the list. I should mention that this is not a finite list, I’m virtually meeting new people every day, and next year who knows what the next 103 will look like. And I encourage readers who come across this post to add more. And if I left you off inadvertently, well, my bad, I got to 103 and thought that was a good start.
But I encourage anyone involved in SEO, social media or internet marketing to follow these people. They are solid tweeps. They may not follow you back, but be humble and open yourself to learning something new in 2009.
Here is the latest news on rankings. I’m hoping that in 2009 more businesses will look beyond how they rank and instead focus on qualified traffic. Perhaps instead of focusing on a Page 1 result, how about working on those terms that actually drive business and make money? I’m just saying.