by monicawright on September 22, 2008
Dave Snyder asked me to post a topic to the Search and Social study group, but thought it may be a good idea to post my same question here and see what you all think.
Last week we did a quick local SEO 101 presentation/training session where a highly-regarded PR firm attended. We were happy to see them, and had an engaging conversation on the impact of SEO and social media in the PR landscape.
But this in itself presents a challenge for anyone who works for a search marketing firm. With the growing comfort level for search marketing and social media at agencies and internal marketing departments, how does an SEO firm work with a client who already uses an advertising agency or PR firm that offer the same services? Do you “consult” on the projects that are already “optimized” by other agencies? Do you start offering these other services, expanding solely from search (such as social media efforts)? If so, how do you introduce social media as part of a search strategy? Do you provide the content development and syndication service as part of social media plans?
Of course, the folks in this arena are well-versed in social and the impact on search, but once presented with a potential client who has enough understanding to be dangerous (yet still confused), the challenge of _not_ sounding obtuse and buzz-wordy is a big one.
I’ve done a little research on social media specifics that you can actually offer as a service, but most service descriptions I’ve found (mostly from agencies) have been very broad, with lots of marketing-speak that just make my eyes roll.
As you can imagine, this could go in many different directions, and would love to hear your thoughts, or if you’ve come across the same challenges. I’ll be happy to compile the results and share the feedback.
by monicawright on June 26, 2008
This is a short post about social media going full circle. Not about long lost relatives, or high school buddies, but a story about social network and social media and why people should just get it.
This morning I checked my email to find a LinkedIn request from Jay Ehret. I don’t know Jay Ehret, but thanks to LinkedIn they require a little information to invite connections. According to Jay, I was a “Business Partner” (more like contributor) to the new Age of Conversation book coming out later this year. This is not completely out of the blue, a few months ago I did contact the editors about contributing, but never heard back. In the meantime, I changed jobs — alas, email — and assumed they found better, more qualified, more enlightening contributors than I could ever be.
But wait, there’s this random guy who said I am. So I did a little research, and found my name on a list of 275 people.
So I contacted Drew and Gavin, hoping it’s not too late to provide a chapter for the new 2008 edition of “Age of Conversation: Why Don’t People Get It?”. Of course it is, they’ve tried contacting me at MaineToday.com and never heard from me. Darn. Maybe next year.
But the point — social media was used to connect with me about writing about social media. Even better, the premise of the book is that people don’t get it. What’s not to get? Here’s your example.
And I’m still going to get the book.
by monicawright on January 16, 2008
Drew McLean and Gavin Heaton are doing it again - there’s a call out for contributors a new collaborative project as a follow up on the Age of Conversation. The clever minds behind this new breakthrough project is also asking for input on themes for this next book. My personal favorite is “Why don’t people get it?” This way there’s an opportunity to demonstrate some actionable steps that help us get out of a rut. But you can vote for yourself!
by monicawright on November 26, 2007
Some friends have been emailing me, asking if I’ve lost it completely regarding my last post. I’m not going to reiterate all of the privacy concerns Facebook’s Beacon is incurring all over the place. I know I posted how Busted Tees published my latest holiday purchase right there on my profile. Yes, I agree - it’s creepy. And they really, really need a very clear opt-out mechanism. But you have to admit, it’s a whole new level of behavioral advertising. Whether it’s effective or not we’ll have to see. That’s the selling point for me.
